The word ‘provocative’ is an appropriate adjective that could refer to what the brand Calvin Klein is. In the world of perfumes, Calvin Klein is best known for its signature Eternity and Obsession perfumes. There is just so much about Calvin Klein that made it capable of earning its top reputation as a brand that pleases to the senses.
Calvin Richard Klein was born in 1942. Being a Jewish American, he was raised as a typical kid in the immigrant community based in the Bronx in the Big Apple (New York). The place was notably also the breeding ground for other popular fashion designers of this generation like Ralph Lauren and Robert Denning.
In 1968, Mr. Klein founded his coat business. From there, the company called Calvin Klein Inc emerged. During the 1970s, the popularity of Calvin Klein brand shot up with the launch to the market of Calvin Klein jeans.
The very stylish casual denims helped elevate Mr. Klein into a popular designer status. The feat was backed by an impressive and very aggressive advertising scheme that helped further make Calvin Klein popular and successful.
In the 1980s, Calvin Klein further diversified and expanded into developing and selling other products other than what it already had. In 1982, Calvin Klein earned the reputation of coming out with under wears that impress.
The designer house dissolved the existing boundaries that distinguish bikinis for men and for women. Specifically, the design of the masculine underwear were integrated and applied to the design of underwear for women, the result, an overwhelming fascination.
As for the perfumes, the trademark Calvin Klein names strived to mark distinction. As always, the brand lived to its reputation of being innovative and at the same time different.
Eternity and Obsession, as mentioned, were among the company’s headliners when it came to fragrances. CK Be and CK One were also formulated and were made popular as both genders heavily patronized the fragrances.
Calvin Klein fragrances is continually striving to launch more scents and further get a bigger pie of the overall perfumes market globally. As a matter of fact, Calvin Klein’s perfumes line is aggressively taking more initiatives and is aiming to further lure more consumers.
Among the more popular initiatives is the quest to launch a wider line of Calvin Klein perfumes for men, which is a segment that has brought in a significant amount of revenue to the company. Calvin Klein MAN is so far the latest perfume line that is expected to bear better income and sales to the company’s perfume business.
On top of it all, Calvin Klein is also aggressive in its strategies in other sectors of the business. The company’s accessories and fashion operations are showing off signs and manifestations of bullishness. Just like the lines of underwear, jeans and perfumes, Calvin Klein hopes the businesses would be as successful.
Truly, Calvin Klein is undoubtedly one of the most popular and top brands of perfumes and clothing. The brand has elevated its namesake source, designer Calvin Klein into the iconic status in the world of fashion.